The roar of the engines and the excitement of the crowd could be heard all over the Inner Harbor as the inaugural Baltimore Grand Prix took place Labor Day weekend.
The race course encompassed a two-mile temporary street circuit traveling through the heart of Baltimore's downtown and featured a combination of world-class racing and festivities, highlighted by the American Le Mans Series and IZOD IndyCar Series.
M&T Bank signed on as an official sponsor of the Baltimore Grand Prix -- a unique platform for M&T branding and the perfect setting for the bank’s “Raise the Green Flag” message.
Before Sunday’s featured race, nearly 8,000 souvenir green flags were distributed to spectators in grandstands adjacent to the start/finish line. Fans were encouraged to waive their flags when Baltimore Mayor, Stephanie Rawlings-Blake dropped the official green flag to start the race.
“The Grand Prix captured the vitality of Baltimore and positively presented the city to a national audience,” said Atwood “Woody” Collins III, President of M&T Bank’s Mid-Atlantic Division. “M&T Bank was very proud to be a part of this new Baltimore tradition.”
The sponsorship also included M&T signage (some as large as 96 feet long) on the race course, jumbotron commercials and branding on programs and the event website.
As part of the partnership, M&T donated 50 tickets to the September 2 race to local non-profit organizations, including Boys Hope Girls Hope and Paul’s Place Outreach, so that participants in these programs will be able to enjoy world-class racing.
The Grand Prix is the latest example of M&T’s support of sports and cultural institutions that enrich the quality of life in the Greater Baltimore area. M&T is the official bank of the Baltimore Ravens and the Baltimore Running Festival, and also supports Port Discovery, the Baltimore Symphony Orchestra, Center Stage, the National Aquarium and many other organizations.