Offering gift cards as a payment option can lead to higher sales.
According to research conducted by Blackhawk NetworkDIS-578-DIS, 91% of consumers surveyed have purchased a gift card, either for themselves or for someone else. And, 59% of consumers typically spend more than the card's value. In fact, $38.6 billion is spent on gift cards just during the holiday seasonDIS-472-DIS.
Boost your business by branding your own gift cards.
Put simply, branded gift cards can be very good for business. They’re a smart marketing tool with multiple benefits.
- Promote your business to new customers
- Increase traffic in your store or on your website
- Reward loyal customers, encouraging them to spread the word about your business
- Potentially increase average sales
M&T makes launching a gift card program easy.
You don’t have to be a major retailer to offer your own company gift card. We can provide you with everything you need through our partnership with a leading gift card provider.
Gift Card Processing. Process cards with an integrated POS, terminal or virtual terminal
Gift Card Production services. Choose from custom branded or pre-designed cards
Customizable Card Settings. Set parameters for your cards
Gift Card Transaction Types. Accommodate a wide range of transaction types from activation, to redemption, reload, and more
Pre-Authorization. Support tip adjustments
Gift Card Management. Control card usage and mitigate fraud
Virtual Card Parameters. Establish virtual cards for online sales
Robust Gift Card Reporting. Gain valuable insight into gift card sales, usage, transactions, and more
Multi-Store ACH and Cross-Store Reconciliation. Easily reconcile sales between business locations
Fulfillment Services. Set up card fulfillment services to send cards to stores or consumers on your behalf
Talk to your Merchant Services Business Consultant for more information on how gift cards can help your business.