M&T Bank : Custom Card Image Guidelines
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M&T Custom Card Image Guidelines

M&T Bank reserves the right in its sole discretion to determine whether to approve or reject any Image you submit for approval through the M&T Custom Card Design Studio. Given that certain types of Images are deemed unacceptable by M&T Bank and Visa®, you are restricted as to what you can place on your custom card. As such, Image Guidelines have been established to guide you in your submission of an Image.

Images will be rejected, based on, among other things, the following non-exhaustive criteria:

  • Any trademarks, service marks or trade dress that you do not have the right to use on your custom card including but not limited to, the name, abbreviation, acronym, logo, image, slogan, branding, product or other identifying trademarks of any third party (including any other bank, credit union, financial institution, or card company);
    • M&T Business Debit Card limited logo usage: On an exception basis, company logos that appear to be owned by the business whose deposit account is linked to your card may be permitted. Additional information might be requested to verify that the business logo usage is acceptable;
  • Team logos or other content relating to any collegiate or professional sports team or sporting event (including the Olympic Games);
  • Advertising, marketing or promotional material of any kind that you do not have the right to use on your custom card;
  • Any copyrighted materials that you do not have the right to use on your custom card including, but not limited to, professional photography, content downloaded from the Internet, performance art, motion pictures, broadcasted materials, graphics, sculptures, artwork, literary work, cartoon characters or other works of authorship fixed in a tangible medium;
  • Images featuring individuals other than yourself, unless you have express written consent for use on your custom card;
  • Any form of provocative, lewd, sexually explicit or obscene content;
  • Nude or semi-nude people (including any images containing children in any form of undress);
  • Profanity or obscenities (including obscene gestures);
  • Content displaying people conducting or involving themselves in criminal or illegal activities or otherwise inappropriate behavior;
  • Content displaying names, descriptions or images of controlled substances including, but not limited to, alcohol, tobacco and drugs;
  • Firearms, weapons or ammunition;
  • Images portraying human or animal violence, cruelty, death, dying, blood or guts;
  • Content displaying human or animal fecal or urine matter;
  • Socially or culturally insensitive materials;
  • Any statements or symbols demonstrating the views and/or opinions of political or religious groups or other controversial subject matter;
  • Content or images portraying anti-social and socially unacceptable groups (e.g., cults, gangs, supremacy organizations etc.);
  • Libelous, defamatory or other content we deem offensive;
  • Racial, prejudicial, discriminatory, derogatory or other hateful subject matter;
  • Images of, or that portray the likeness of, celebrities, actors, musicians, athletes, public figures, politicians or other famous people;
  • Images of money/currency from any country;
  • Personal or corporate information including, but not limited to, account numbers, personal identification numbers (PIN), Social Security/Tax ID numbers, phone numbers, addresses, URL addresses (e.g. www.123.com), email addresses and social media addresses (e.g. Facebook, Twitter etc.);
  • Images that interfere with the security features of the Card or result in rejection or problems at point of sale;
  • Any pictures uploaded using the “Identify Yourself” template must represent a picture of the cardholder’s face;
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