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2 min read
Picture it: you’re shopping online and you’re scouring the internet for a discount code before you check out. We’ve all been there, and, as a customer, there’s no better feeling than saving even a few dollars on a cart full of products. But discount codes aren’t just a nice perk for customers, they can be beneficial to your small business as well – for more reasons than you think.
A discount code exclusive for first-time buyers is likely to persuade a new customer to take the leap and make a purchase from your business. Likewise, unexpected discount codes delivered to previous customers can reengage them and give them a reason to browse (and buy from) your business. And the icing on the cake? Discount codes will create customer loyalty – your customers will be enticed by the discounts your business offers and will consider you first when they’re in the market to buy a specific product.
If you’re interested in engaging your customers through email marketing, discount codes could actually help you build a list of recipients. Offer a discount code to customers who sign up for email marketing through a pop-up on your website. They’ll receive the code in their inbox, and you’ll now have a new way to promote your business – what a great trade-off!Because pop culture spans across so many forms of media, there are truly endless opportunities for you to use it to leverage your business. As long as you’re strategic in the ways you use it (and when you use it), you can create excitement among your customers and gain attention that could create a wider impact across your community.
Offering a discount code to your customers could encourage them to buy more than they typically would. Knowing they have a discount, they might add more to their cart, increasing their overall spend, even with their discount code. Additionally, offering a discount code could drive people who normally wouldn’t have made a purchase to do so while the offer is still valid.
Another benefit of discount codes that might not seem so obvious is their ability to clear your shelves of products that have overstayed their welcome in your inventory. For instance, maybe you ordered too many scarves to sell in your boutique for the fall season, but you don’t want to run a full-blown sale. Offering a discount code only on those specific items would allow customers to save and you to make room for new inventory.
The words “discount code” might give you slight pause, but when used strategically, they can be a great strategy to invest in your small business. From building brand loyalty to driving sales, discount codes are an all-around good deal for you and your customers.Because pop culture spans across so many forms of media, there are truly endless opportunities for you to use it to leverage your business. As long as you’re strategic in the ways you use it (and when you use it), you can create excitement among your customers and gain attention that could create a wider impact across your community.
M&T is dedicated to investing in the growth and sustainability of the clients and businesses we serve, attracting and retaining diverse colleagues so we can truly reflect our communities.
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