Maintaining Business Momentum Post-Holiday

January 16, 2024 2 min read

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Now that the hustle and bustle of the holiday season has come to an end, many small business owners may find themselves with a case of the winter blues. Customer spending takes a dip right around New Year’s Day, and that holiday excitement fades fast. But the momentum you built during the holiday season doesn’t need to drop off completely. Here are just a few ways to keep it going as we enter into a new year.

 

Create a calendar of events

While the holiday season is certainly one of the most exciting times of the year for small businesses, the excitement shouldn’t be reserved exclusively for December. The year is full of fun holidays and seasonal celebrations that you can use to leverage special promotions, sales and in-store events. Valentine’s Day, spring cleaning, back-to-school – the opportunities to bring excitement into your business are endless. Before the new year really gets into full swing, mark your calendar for all the fun events you’d like your business to promote and host.

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Connect with your community of customers

The holiday season likely afforded you the opportunity to connect with more customers through email or social media. Now that their holiday shopping is done, take a moment to thank them for supporting your small business and be sure to keep that line of communication open. Whether you establish an eNewsletter or a blog, or just maintain regular social media posting, it’s important you keep connecting with new and returning customers.

Step up your social media game

Speaking of social media, a new year means new opportunities to build your business’s online presence! Running giveaways, promoting a new product or sale and teaming up with local influencers are great ways to grow your customer base and increase your sales. Develop a posting routine for your business, and you’ll be sure to increase engagement long after the holidays have passed.

Show up for your community

Community can make all the difference for small businesses like yours, so why not commit to being more involved in yours in the new year? From events like street festivals and art fairs to supporting a local nonprofit through a fundraiser, being present within your community is something small businesses can look forward to year-round.


As a small business owner, a case of the post-holiday blues is almost inevitable, but it doesn’t need to be long-lasting. By going into the new year with a game plan, you’ll be sure to keep momentum going all year, and you’ll always have something to look forward to for your business.