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2 min read
With a new year comes a surge of new customers through the doors of businesses in the fitness industry. But maintaining these customers (and your existing ones, too) can be quite the challenge. Here are just a few ways you can strengthen your business to keep resolution gym-goers coming back this quarter and beyond.
If there’s one thing fitness fanatics appreciate – it’s access to the equipment they need to get through their workout. The beginning of the calendar year is a great time to assess your current inventory of equipment and decide what you might need to upgrade or purchase more of. Keeping an array of machines, weights and bands that are up to date and in good condition will reflect well on your business.
If your business offers fitness classes, consider listing yourself on an app like ClassPass. Services like this allow users to buy credits that give them the opportunity to try out classes at different fitness studios in their area, rather than commit to a full-fledged membership at just one gym. Not only will this allow you to generate more revenue as a business, it will also introduce you to new customers who might just fall in love with your studio and become members themselves.
Incentives may not work for every business, but in the fitness industry, they can be incredibly powerful in maintaining your current client base and attracting new customers. Consider implementing offers like a referral program, a rewards system or even a free trial for potential clients. These incentives won’t just get new faces through the door, they’ll give them a reason to return.
Working out doesn’t have to be a chore – in fact, when people find themselves having fun while exercising, they’re more likely to stick to it long-term. Finding ways to combine fun and fitness will leave your customers with positive feelings when they think about stopping in for a workout. Monthly challenges, themed group fitness classes or the occasional giveaway will foster a feeling of fun and community among your clientele.
There’s no better way to build community within your gym than by bringing other local businesses into the fold! For example, offering a fridge full of juices and wellness shots from a local smoothie bar could be a great way for your clients to feel refreshed after their workout. Interested in a line of merch with your name and logo? Reach out to local screen printing businesses! Little things like this not only help you become more established in your community, they also entice new and established customers alike.
Getting your business into shape isn’t always easy, but as any exercise enthusiast knows, the hard work you put in will pay off tremendously. Here’s to pumping up your gym in 2025!
M&T is dedicated to investing in the growth and sustainability of the clients and businesses we serve, attracting and retaining diverse colleagues so we can truly reflect our communities.
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