2 min read
A blog can be a powerful tool for your business. Not only can they help you educate new and existing customers on your offerings, you’re also connecting in a way that makes customers feel like they really know you. And there’s no price tag on the value of fostering this type of relationship with your customer base.
Putting pen to paper (or fingers to keys) and starting a blog can be a bit daunting. Luckily, we know a thing or two about blogging (you’re here, aren’t you?) and want to share why implementing a blog of your own could be beneficial to your business.
When you blog consistently, readers will see that you’re a business owner who knows their stuff. And depending on the industry your business is in; this could give you an advantage over larger competitors. When a customer sees that you regularly roll out informative blog posts, they’re more likely to trust you and, therefore, purchase from you.
Another great benefit of blogs is that they can improve your website’s search engine optimization (SEO). By improving SEO, your website will rank higher in search engine results, meaning you’ll reach even more individuals who will hopefully become customers. To give your SEO a boost, make sure your blogs are routine and full of keywords relevant to your industry.
A routine blog means you’ll have even more content to post on your business’ social media channels and feature in promotional emails. Each time you publish a blog, share a link with your followers and email subscribers, and you’ll have even more traffic to your website.
Of course, making sales is of the utmost importance to you – and blogs can help you do just that. At the end of each of your blog posts, include a call to action (text that is intended to drive readers to respond). This can link to a specific product page or even grant readers a discount code, thus encouraging them to take action and make a purchase from your website.
If your business’ website doesn’t have a blog of its own yet, it can be helpful to see how other business owners have implemented theirs. Check out the blogs of two of M&T Bank’s Spotlight Shop businesses.
Both blogs are great examples of what it looks like to craft consistent written content that builds trust and converts customers.
Needless to say, getting in the swing of a routine blog could truly pay off for your business. Still stuck on what a blog for your business could look like? Check out our previous Spotlight Shop blogs for some more inspiration.
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