Fun & Easy Open House Ideas for 2025

Open houses: For real estate professionals, these events are for more than selling properties. Open houses are also perfect for capturing fresh leads, boosting your business’ brand, and establishing yourself as an expert in your local market.

These ideas from The Close will help you up your open-house game. Check it out.

Invite the neighbors
In this age of social media and digital marketing, good old-fashioned door-knocking is still an effective marketing tool. Best of all: it’s free.

In the days leading up to an open house, knock on doors to invite neighbors. Recent data from PropertyRadar showed that knocking on 100 doors typically leads to as many as 20 meaningful conversations. AgentFire compiled helpful scripts for different types of customers.

Create an infographic with neighborhood information
Each neighborhood has its own unique personality. A neighborhood infographic is a perfect way to capture that personality.

Include info on school systems, shops, restaurants, entertainment venues, parks and recreation facilities, and public transportation. You can even throw in a few fun facts about the neighborhood. Just be sure to include your business’ brand and your contact information.

Livestream an open house tour
According to data from the Pew Research Center, YouTube and Facebook are the most widely used online platforms. Consider using Facebook Live or YouTube to livestream an open house tour. This will give potential buyers the opportunity to see the property in real time, ask questions, and get a sense of the space. Once the livestream is finished, you can share snippets on Instagram and TikTok to give the property even more visibility.

Be sure to use a reliable network since a connectivity disruption will lead to a broken stream. Test your livestream beforehand, that way you have plenty of time to identify and fix issues.

Virtually stage a room
Though physical staging has long dominated the housing market, virtual staging has quickly become a go-to marketing tool for real estate professionals. Virtual staging works the same as traditional staging, except the photographs of a home are staged with virtual furniture and decor using a digital app.

To make your open house even more fun and interactive, have devices with a virtual staging application preloaded. This will give attendees the opportunity to try design options and layouts that fit their tastes and preferences.

Take advantage of QR codes
Utilizing QR codes became a popular open house option during the COVID-19 pandemic. Sites like QR Code Generator allow you to create free QR codes that can link to sign-in forms and help you gather essential information from attendees.  

Print a QR code onto your welcome sign that links to an open house sign-in sheet. You can also create QR codes that link to slideshows of each room virtually staged in different themes. Print the codes on signs and post them in each room with copy like “Scan to see this room staged as a home office.”

Use open house signs
When it comes to hosting a successful open house, the right signage can make all the difference. Open house signs not only guide potential buyers to the property but also create a positive first impression.

Choose colors that are eye-catching while not screaming for visual attention. Adding your name and professional headshot will make the open house more personable. Finally, research the property’s neighborhood for any rules regarding signs, that way you are not fined unknowingly,

Host a raffle
Hosting a raffle can significantly boost your attendance. Doing so also adds a fun twist to your event.

Have guests provide their contact information to enter the raffle. Consider practical gifts, such as discounts to local businesses, gift cards to area restaurants, and home décor items.

I hope these tips make your next open house a memorable and successful one.